Federal Ad Tracker
Every political ad running on Facebook and Instagram across Australia since the last federal election. Broken down by party, electorate, demographic and spend.
At a glance
Data last updated …
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Total estimated spend across … ads
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New ads in the last 30 days, about …
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Top spender, last 30 days (…)
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Party with the most spend, last 30 days (…)
This periodLoading the latest figures…
Spend figures are midpoints of the ranges Meta publishes in its Ad Library. Totals count ads that started from 6 May 2025, the same range as the dashboard below.
Explore the data
Full dashboard
Filter by party, category, advertiser, state and date.
On a phone the dashboard is easier to use full-screen.
Monthly update
Get the monthly political ad roundup
One short email a month on who's advertising across federal and Victorian politics, how much they're spending and what they're saying.
- The biggest spenders and new advertisers
- Spend trends by party and third parties
- Standout ads and messages worth knowing about
Email info@argusdigital.com.au to join the monthly update.
A note on the data
Meta's Ad Library reports spending as a range rather than an exact figure, so this dashboard displays the midpoint of each ad's spend range. Ad dates reflect when each ad first started running. If an ad's start date falls outside the selected reporting period, its spend will not be included in the totals.
Every advertiser has been categorised by party and electorate using publicly available information. Third party organisations (including advocacy groups, think tanks, unions and industry bodies) are tracked separately from party and MP pages. While every effort has been made to ensure accuracy, occasional errors or omissions may occur given the volume of data involved.
About Argus Digital
Argus Digital builds and manages the digital presence of federal and state MPs across Australia. From paid campaigns on Meta and Google to content strategy, SEO and analytics. If you're looking to sharpen your office's digital operation, we'd love to have a conversation. Get in touch at info@argusdigital.com.au