A note on the data

Meta's Ad Library reports spending as a range rather than an exact figure, so this dashboard displays the midpoint of each ad's spend range. Ad dates reflect when each ad first started running. If an ad's start date falls outside the selected reporting period, its spend will not be included in the totals.

Every advertiser has been categorised by party and electorate using publicly available information. While every effort has been made to ensure accuracy, occasional errors or omissions may occur given the volume of data involved.

About Argus Digital

Argus Digital builds and manages the digital presence of federal and state MPs across Australia. From paid campaigns on Meta and Google to content strategy, SEO and analytics. If you're looking to sharpen your office's digital operation, we'd love to have a conversation. Get in touch at info@argusdigital.com.au