Aegis
Protect your page. Hear your community.
Comment moderation, community insight and threat detection, purpose-built for MPs and electorate offices managing Facebook and Instagram.
Request a demoSee how it worksElectorate offices are
flying blind on social media
Staff spend hours every day manually reviewing comments, and coordinated bot and troll activity makes that impossible to keep up with. Native keyword filters block listed words, but they can't tell genuine constituent frustration from an organised pile-on.
Manufactured majority
Coordinated and bot volume makes a fringe view look like consensus, and undecided readers follow what looks popular.
Reasonable voices go quiet
Research shows the loudest voices dominate online political discussion while most people self-censor. When abuse goes unchecked, most people simply stop taking part.
Most people only read
Most constituents read comments but never write one. A thread flooded with abuse and spam isn't a fair picture of what the community thinks.
Staff absorb it
Manual moderation means someone has to read every slur and threat before they can hide it.
Source: Brigham Young University study on political self-censorship on social media, published in Social Media + Society (2022).
Three integrated capabilities
in one platform
Intelligent moderation
Hides abusive comments, hate speech, spam and bot activity automatically, the moment they're posted, so your staff don't have to consistently absorb and digest that toxicity.
Community insight
Real-time insight into the issues your community is raising, so your office knows what matters locally and why.
Threat detection
Threats are identified and recorded the moment they arrive, so evidence survives even if the commenter deletes it.
Understand what your
community is raising
Generic sentiment tools weren't built for Australian politics. Aegis reads a comment the way an experienced staffer would.
Topics
Thirteen issue categories, including health, housing, cost of living, the NDIS, climate, education and local issues, with context carried over from the original post.
Who is being discussed
Recognises references to people, parties, agencies and media, including common nicknames and abbreviations.
Sentiment
Positive, negative, neutral or mixed, scored against a lexicon built for Australian public discussion rather than generic product reviews.
Response to announcements
Shows whether people are welcoming a policy or announcement, raising concerns or asking questions, so staff know where to follow up.
Every threat recorded
the moment it arrives
Aegis identifies threats against page owners, staff and vulnerable groups as they come in. Each one is captured at ingestion, so the record survives even if the commenter deletes it. Threats can be exported with their context for referral to the proper authorities.
- Specific, imminent threats of violence
- Non-specific threats, including threatening emojis
- Calls for others to commit violence
- Death and harm wishes
- Violence directed at a group
Simple, transparent pricing
One plan with everything in Aegis. Pay monthly, or pay for the year up front and save 10%.
Monthly
$100/ month
Billed monthly.
- Abusive comments, hate speech, spam and bots hidden automatically
- Insight into the issues your community is raising
- A record of every threat, kept the moment it arrives
- Set up and support from the Argus Digital team
Annual
$1,080/ year
Works out to $90 a month, saving $120 on 12 monthly payments.
- Abusive comments, hate speech, spam and bots hidden automatically
- Insight into the issues your community is raising
- A record of every threat, kept the moment it arrives
- Set up and support from the Argus Digital team
Prices in Australian dollars.
See Aegis on a live page
Aegis is production-ready and in use on electorate office pages today. Built by a team that has managed electorate office social media through multiple federal election cycles.
Request a demo