Empowering outreach for a brighter future
Digital Marketing Agency For Ethical Organisations, Not-for-profits, Political Offices, NGOs & Social Enterprises.
Supporting progress through innovation.
We're a digital marketing agency dedicated to working with ethical organisations, not-for-profits, political offices, NGOs, and social enterprises in Melbourne and beyond. Our goal is to help our clients achieve their long-term growth objectives and make a positive impact in the world through digital marketing.
The role of digital marketing for political organisations, NGO’s, Social Enterprises & organisations operating in the ethicals space has evolved beyond simply managing a social media presence or having a website. It has grown into a full ecosystem of components that go into maintaining a healthy online marketing presence that acquires new users whilst building loyalty with your existing following using paid targeted campaigns.
Using advanced analytics and insights, we can build out sophisticated, paid campaigns that speak directly to your key audience about the issues that matter to them.
The majority of Australians are getting their news and developing opinions via social media sources.
Properly engaging and directing these audiences will ensure that you gain insights into and remain relevant to your constituents or customers and their concerns. Ultimately, digital marketing is all about connecting you with the correct target audience to ensure your message is meeting its mark.
Our Services
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Your digital marketing strategy is the clear vision that guides all your activity online. Defining your approach to content, tone of voice, and paid campaigns. We work with you to understand your long-term goals and objectives and translate them into an actionable strategic roadmap. Preparing an overarching strategy for both organic content and paid campaigns to drive growth on your digital channels.
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Reaching beyond your usual audience is more important now than ever. Whether you are looking to build awareness or engage directly with new and old audiences, our services provide the end-to-end capability to help you achieve your goals. Using detailed audience segmentation and personalised multi-platform marketing; we work with your team to build sophisticated, data-driven marketing campaigns that are constantly optimising and improving on themselves to produce results.
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U.S retail magnate John Wanamaker once said “Half my advertising spend is wasted; the trouble is, I don't know which half.” With modern reporting and analytics tools, there is no excuse for not having the insights you need to optimise your marketing. From competitor and market analysis to social listening we can help you build out your website infrastructure to ensure you are gathering the right data and drawing the right insights to inform your advertising strategy.
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Your user journey is the path your audience members take to move from brand awareness to action. By mapping the desired behaviours and activities we want your user to take we can highlight potential pain points and automate interactions through funnels and tactical remarketing to drive your end-users forward through their journey.
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We will work with you to design and develop a modern, responsive website that is optimised for search engines and easy to navigate. This website will serve as the foundation for all your online communications and will be integrated with your social media profiles and donation platforms.
Our Clients
We want to help you change the world.
We understand the delicate and ever-changing political landscape and want to help you navigate the new frontier of online communication. As traditional methods of community outreach fall flat and fail to engage an increasingly polarised public, we offer a new way of working to bring your strategy into the future.
Our role as your digital partner is to work with you to connect directly with your audience in a meaningful way. We continually optimise and improve our methodologies to ensure your continued digital success.
Who Are We?
Contact
If you're ready to take your digital marketing to the next level, contact our Melbourne-based team today to book an introductory strategy session. Let's work together to create a brighter future through ethical digital marketing.
Email
info@Argusdigital.com.au
Office
552 Victoria St, North Melbourne VIC 3051